Hi everyone are you well?
I’m hoping you can help me with something. Myself and the New Customer team are starting to think about how we can improve the switching experience, and we’d like your input
I expect most of you know this already but we, like other banks, use the Current Account Switch Service (CASS) to move customers over to us from their old bank.
This is something we’ve offered for a while, and people do use it, but it could be better. To be honest, I don’t think we’ve touched the in-app experience since we introduced it.
Naturally, we want to speak to you first
A quick search shows CASS has been spoken about a fair bit in the community over the years. And my guess is that between you, you have experience of using it to switch to all kinds of different banks.
What do we want feedback on? Anything, really. Areas for improvement with our experience. Things you wish you’d known. Common misconceptions you’re aware of from conversations with friends and family. The benefits to switching.
It’s all helpful to us, so go wild.
Thanks all
@AlanDoe tells me you were waiting on a juicier update this afternoon. Sorry this isn’t it.