So in terms of raw engagement, the MakingMonzo Twitter account and The Big List is something that we can consider a huge success. As you mentioned, it was a big factor in your own decision to sign up @KyleRisi
We’ve been thinking about how best to expand on that. One of the main things we identified was that our approach was a bit scattershot. We’ve had the MakingMonzo account, the Trello roadmap, the Sneak Peeks in-app, the email blast updates etc.
So the good news here is that Making Monzo is going to be the “new” branding for what’s hopefully going to be an all-inclusive, interactive, single source of truth for what we’re working on. We’ll be moving away from Trello, which seems to have outlived it’s usefulness, creating a Making Monzo subforum for discussion and feedback on everything we launch and are working on, and it’ll all be deeply linked within the app and the branding and design will all be consistent with email updates as well
We’re looking forward to rolling all this out and making it clear that “Making Monzo” is where you’ll find our latest product updates and previews! No matter where, whether on social, or here, or in the app etc, you’ll see that name and design and you’ll know you’re in the right place and it should all be a lot more clear and cohesive!
So that’s what we’re doing there. Once that’s in place, it’ll be much easier for us to deliver the plans and previews of what we’re working on app-wise! See, that was one of the great benefits of The Big List - it being a single source of truth for everything we were working on and planning to deliver in that time period!