At the start of the quarter we published our company goals. One of them was Growth! It’s the first time we’ve focused on increasing customer numbers in around a year, so you might see the odd change to golden tickets and new ways to use Monzo with your friends cropping up.
In doing this we’re looking at is changes to how golden tickets work – and a possibility is introducing rewards for Monzo’s ambassadors, the people that are introducing their friends and others to Monzo.
One reward we’re going to try out is a sign-up bonus. If you invited someone to join Monzo then both you, and the friend you invited, would each get a top-up from us to say thanks for helping spread the word.
This will be run as a small trial, so it won’t be available for everyone at the same time. We’ll also be iterating quite quickly, it could change a lot in the future or disappear entirely.
When companies advertise online or in the real world, they are paying some amount of money to bring new people to their product. We’d love to see if we can pass that reward on to our customers instead.