At the start of the quarter we published our company goals. One of them was Growth! It’s the first time we’ve focused on increasing customer numbers in around a year, so you might see the odd change to golden tickets and new ways to use Monzo with your friends cropping up.
In doing this we’re looking at is changes to how golden tickets work – and a possibility is introducing rewards for Monzo’s ambassadors, the people that are introducing their friends and others to Monzo.
One reward we’re going to try out is a sign-up bonus. If you invited someone to join Monzo then both you, and the friend you invited, would each get a top-up from us to say thanks for helping spread the word.
This will be run as a small trial, so it won’t be available for everyone at the same time. We’ll also be iterating quite quickly, it could change a lot in the future or disappear entirely.
When companies advertise online or in the real world, they are paying some amount of money to bring new people to their product. We’d love to see if we can pass that reward on to our customers instead.
I like this idea a lot. It can easily compensate the lack of interest on the current account. I believe, I could easily manage to sign up 2 folks a year = £10.
More likely for me than keeping £2000 in a Starling account with 0.5% interest for 12 months, and getting exactly the same!
If it could change and disappear, what would happen to existing referrals, I know something like a new bank account takes some people time to consider. Would be a bit gutting if you have given out, trial stops and they use it a day after!
Personally I’m not sure I like this idea… could lead to a lot of inactive accounts just to help a friend out and get £5 themselves.
It does go against monzo’s view that a good product will sell itself.
Although I do see it from a point of view that this money would otherwise be spent on an advert so why not let it go direct to a user.
It will be interesting to see the results… I’ve seen other apps do this and it’s all a bit meh…
As @daniel said on slack it shouldn’t be ruled out though, we may be surprised by the test
Personally, it’s catch 22, £5 referral money to lots of People VS a huge advertising campaign… More chance of a time waster realising how good it is, to an unnoticed advert ? I’m on the fence but defo appreciate the trial !
Maybe Monzo could randomly change the amount of transactions they need to make to get the £5 as an experiment to see if it reduces customer churn. One transaction does seem too few.
There’s probably a trade-off between requiring enough transactions to get the customer hooked on Monzo and not requiring so many that people don’t think it’s worth it for the £5.
I suppose limiting it to people who they can tell are Full Monzo to provide the invites would also remove any chain of users signing up and instantly inviting others.
I know it’s just a trial at the moment but ended up thinking ahead
I’m not sure how they could do that without specifying a certain amount transferred per month, which discriminates against people who don’t have much money or a regular income. Even if they could what happens if someone goes Full Monzo then stops again?
Also, this seems more like a get £5 to give Monzo a go kind of thing, the actual features should convince them to stay.
It was just an example , of people whove been using the account regularly for things over say a few months I don’t know
Like I said in my original post. It will be interesting to see how the trial performs. If it turns into lots of new people who use Monzo as their main account then
