The only solid reason for checking your report is fraud and identity theft
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Starling is out with a set of video adverts, they are all a lot of fun but this oneās my favourite.
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Thats a nice ad i have to say 
I rarely come across these types of ads in the wild as I use an AdBlocker, but have to say theyāve done a fairly decent job here. Just looked at their YouTube channel to watch the rest and have to say some of them sound a lot more scripted and awkward than others, but theyāve definitely hit all the key features and demographics.
Iām eager to see what Monzo come up with, as I know they are planning a big advertising campaign soon. Seeing other Fintech banks getting ahead on the advertising race makes me wonder whether the general public will get bored of hearing about features like real-time notifications and bill-splitting. Hopefully Monzo will be able to pull out something that reflects the true identity of the brand and not just the features. Think of it as āhead vs. heartā since weāre in the Starling threadā¦ 
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All the advertising stuff reminds me of the wave of brands advertising in Podcasts and YouTube.
More adverts than I can even count for Casper Mattresses, Hello Fresh, Squarespace, Skillshare and all the rest.
Wonder if the Fintech lot are about to get all up in my podcasts.
Iāve just sat and watched all of these new adverts and Iāve gotta say, in my opinion, they are awful.
I canāt stand the whole āactor talks to camera about a productā approach, it feels too fake for me to buy into it.
I also canāt stand the music in the background of them 
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Nice adsā¦ much better than Nationwideās singing sisters :))
Looks like are trying to appeal older then whats usually expected from a consumer Fintech. Have they brought any TV time or is a web only campaign?
All of their adverts seem to target a slightly older audience (certainly the video adverts Iāve seen).
Makes sense to target people who will likely have more money I suppose (although Iāve seen some snapchat ads as well).
Havenāt seen any on TV, the closest was the ānakedā advert they had at the cinema which wasā¦ Differentā¦
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I find them cringeworthy, but thatās almost certainly because Iām not the audience 
Good on starling for identifying their targets and going all out with something memorable though
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Hmā¦ how old the average Starling customer is? 40s?
Suddenly l feel ancient. R-
Anyone who has a Animoji profile picture automatically gets 10 years knocked off their age @RogerB 
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I am the target audience (full Starling user) and I find them naff. More like a GCSE project than a C21st tech company. āI borrowed a grand and bought a bathroom!ā Wow! Aspirational!
And Iām queer as folk but a same sex couple in banking adverts is now most definitely a massive cliche. If weāre not opening joint accounts in the comfort of our own home, weāre hugging horses on the beach or proposing in the street.
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Must say that it is hard to keep up!
Not so long ago advertisers would be getting much worse grief for the opposite
A progress of sorts
Oh itās definitely progress, of sorts, but when these same banks canāt get their heads past trad gendered titles itās not as progressive as it appears.
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I also found them some of the most middle class ads Iāve ever seen (and I say that as a full signed up member of the Metropolitan Liberal Elite)
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They forgot the Subaru! That would have been truly awesomeā¦
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Anyone know what this teaser is about? Euro accounts?!
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Very kind Nick, but you already took about 15 off. Any further reduction and Iāll be eligible for a young savers account somewhere. R-
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