Looks like are trying to appeal older then whats usually expected from a consumer Fintech. Have they brought any TV time or is a web only campaign?
All of their adverts seem to target a slightly older audience (certainly the video adverts I’ve seen).
Makes sense to target people who will likely have more money I suppose (although I’ve seen some snapchat ads as well).
Haven’t seen any on TV, the closest was the “naked” advert they had at the cinema which was… Different…
I find them cringeworthy, but that’s almost certainly because I’m not the audience
Good on starling for identifying their targets and going all out with something memorable though
Hm… how old the average Starling customer is? 40s?
Suddenly l feel ancient. R-
Anyone who has a Animoji profile picture automatically gets 10 years knocked off their age @RogerB
I am the target audience (full Starling user) and I find them naff. More like a GCSE project than a C21st tech company. “I borrowed a grand and bought a bathroom!” Wow! Aspirational!
And I’m queer as folk but a same sex couple in banking adverts is now most definitely a massive cliche. If we’re not opening joint accounts in the comfort of our own home, we’re hugging horses on the beach or proposing in the street.
Must say that it is hard to keep up!
Not so long ago advertisers would be getting much worse grief for the opposite
A progress of sorts
Oh it’s definitely progress, of sorts, but when these same banks can’t get their heads past trad gendered titles it’s not as progressive as it appears.
I also found them some of the most middle class ads I’ve ever seen (and I say that as a full signed up member of the Metropolitan Liberal Elite)
They forgot the Subaru! That would have been truly awesome…
Very kind Nick, but you already took about 15 off. Any further reduction and I’ll be eligible for a young savers account somewhere. R-
I don’t know what this means, sadly.
Starling also doesn’t have to rely on customer numbers - the supplementary businesses are effectively the money winner. Its just like Apple taking the headlines, while Microsoft overtakes them on shareprice making money on their infrastructure (i.e Azure) - but they don’t need the hard customer numbers Apple do for buying phones.
I kind of get the point. But the current account needs to wash its face. If not, why offer it - or indeed advertise it?
Using the Microsoft vs Apple example - Microsoft have similar product lines (apart from phones) to Apple, just they are not the main profit generator or leading segment. It becomes a ‘poster child’ for the main event.
I think Starling are using the current account as a ‘front’ for their other services - it is far trendier to be talking about the consumer account than services.
When did that happen?
Last time I checked, Microsoft (NASDAQ: MSFT) had a 52-week low/high value of $83.83/$116.18, while Apple’ (NASDAQ: AAPL) had a 52-week low/high value of $142.00/$233.47.
I’m guessing it’s actually a reference to the market cap rather than literal share price.