Promoting Monzo

Hi

Just a idea but have you thought about setting up booths by TFL stations and big shopping mall like Westfield?

Imagine what a few bright orange cards can do or a free collector item or something?

It will advertise the bank and gain new customers.

4 Likes

We actually did something like this all the way back in 2016! We took over Old St station for a week with posters, had adverts in local shops and had staff handing out cards at the station.

We actually found that it wasnā€™t a particularly good use of money. It didnā€™t convert into a great deal of new signups compared to what it cost. It was fun though :slightly_smiling_face:

1 Like

As a crowdfunding member i try to sell
Monzo to anyone but they donā€™t seem to switch on like us.

Westfield is always buzzing with people. Lots of orange ballons and music will go down like a treat!

I saw a new JD store open in Romford last week so made me thought of Monzo :money_mouth_face:

1 Like

Hot Coral balloons :balloon:

2 Likes

Simon i canā€™t see my crowdfunding badge? Can you help?

1 Like

I worked with a firm that did the same in Broad Street Station (which used to be next to Liverpool Street) and it worked well.

1 Like

Yes i agree big stations will draw more attention especially liverpool street station, Kings cross or Euston!

I go into Euston every day and i look at people like monzo newbies to be lol

2 Likes

Can you DM me with the email address you have on record with Crowdcube? :slightly_smiling_face:

1 Like

Iā€™d suggest that you have some sort of ā€œeventā€ in places like Glasgow Central station. The amount of people up here that arenā€™t clued up about anything that doesnā€™t have ā€œScottishā€ in its name astounds meā€¦

Iā€™d also target places like Manchester, Leeds, Newcastle and other big University cities where the under 30 crowd are more likely to take an interest.

Vote for Belfast or Derry/Londonderry

(Iā€™d suggest my town but you wouldnā€™t get a single sign up)

1 Like

Is that because Hot Coral may be mistaken for Orange from afar?

That would attract 48% :grin:

But on a serious note there would be a large % who wouldnā€™t consider Monzo because of the vaguely orange colour

1 Like

I wonder how they coped with the mobile phone companyā€¦

Iā€™m guessing ā€˜The futureā€™s Orangeā€™ wasnā€™t used in the advertising there :stuck_out_tongue:

Agree, BĆ©al Feirste and Derry are good choices

I saw what you did there :unamused:

1 Like

Iā€™d recommend doing this in Scotland :black_flag:󠁧󠁢󠁳󠁣󠁓ó æ For anyone who seems hesitant and say they donā€™t trust technology Iā€™d be asking, so would you trust RBS instead? It can be used to also promote the Community Forum.

As a geordie living in Scotland for the past 12 years I find most of the locals where I live are either a) stuck in their ways or b) just plain scared of changeā€¦

1 Like

Iā€™m surprised at how many young people at my worke (early 20ā€™s) donā€™t want to change banks. Yet, they moan when there skint and say they donā€™t know where all their money has gone.

Itā€™s that fear of the unknown, and banking is so important. Better the devil you know mentality.
Economic options are endless and if youā€™re not prepared or confident to assess all options itā€™s easier not to change

Iā€™m feeling insightful tonight, it might not last long

I just find it mad theyā€™ll happily share so much on apps like Snap and adapt to them so easily.