Promoting Monzo


(Steven shorter) #1

Hi

Just a idea but have you thought about setting up booths by TFL stations and big shopping mall like Westfield?

Imagine what a few bright orange cards can do or a free collector item or something?

It will advertise the bank and gain new customers.


(Simon B) #2

We actually did something like this all the way back in 2016! We took over Old St station for a week with posters, had adverts in local shops and had staff handing out cards at the station.

We actually found that it wasn’t a particularly good use of money. It didn’t convert into a great deal of new signups compared to what it cost. It was fun though :slightly_smiling_face:


Monzo Adverts
(Steven shorter) #3

As a crowdfunding member i try to sell
Monzo to anyone but they don’t seem to switch on like us.

Westfield is always buzzing with people. Lots of orange ballons and music will go down like a treat!

I saw a new JD store open in Romford last week so made me thought of Monzo :money_mouth_face:


#4

Hot Coral balloons :balloon:


(Steven shorter) #5

Simon i can’t see my crowdfunding badge? Can you help?


#6

I worked with a firm that did the same in Broad Street Station (which used to be next to Liverpool Street) and it worked well.


(Steven shorter) #7

Yes i agree big stations will draw more attention especially liverpool street station, Kings cross or Euston!

I go into Euston every day and i look at people like monzo newbies to be lol


(Simon B) #8

Can you DM me with the email address you have on record with Crowdcube? :slightly_smiling_face:


#9

I’d suggest that you have some sort of “event” in places like Glasgow Central station. The amount of people up here that aren’t clued up about anything that doesn’t have “Scottish” in its name astounds me…

I’d also target places like Manchester, Leeds, Newcastle and other big University cities where the under 30 crowd are more likely to take an interest.


#10

Vote for Belfast or Derry/Londonderry

(I’d suggest my town but you wouldn’t get a single sign up)


#11

Is that because Hot Coral may be mistaken for Orange from afar?


#12

That would attract 48% :grin:

But on a serious note there would be a large % who wouldn’t consider Monzo because of the vaguely orange colour


(Tony Hoyle) #13

I wonder how they coped with the mobile phone company…

I’m guessing ‘The future’s Orange’ wasn’t used in the advertising there :stuck_out_tongue:


#14

Agree, Béal Feirste and Derry are good choices


#15

I saw what you did there :unamused:


(Brian Moran) #16

I’d recommend doing this in Scotland :black_flag:󠁧󠁢󠁳󠁣󠁴󠁿 For anyone who seems hesitant and say they don’t trust technology I’d be asking, so would you trust RBS instead? It can be used to also promote the Community Forum.


#17

As a geordie living in Scotland for the past 12 years I find most of the locals where I live are either a) stuck in their ways or b) just plain scared of change…


(Brian Moran) #18

I’m surprised at how many young people at my worke (early 20’s) don’t want to change banks. Yet, they moan when there skint and say they don’t know where all their money has gone.


#19

It’s that fear of the unknown, and banking is so important. Better the devil you know mentality.
Economic options are endless and if you’re not prepared or confident to assess all options it’s easier not to change

I’m feeling insightful tonight, it might not last long


(Brian Moran) #20

I just find it mad they’ll happily share so much on apps like Snap and adapt to them so easily.