It’ll be the ad agency they’ve used that decided on TV… it’s still seen as the ‘big’ medium that makes the ad-men/women famous.
In truth, the data from any advertising is fairly unreliable and untrustworthy because it’s guarded by the media agencies. Like any data source, they can pretty much skew anything to mean anything.
Any chance you can put the Monzo ad/ads onto your YouTube channel so those who of us who don’t watch much linear TV and have YouTube Premium can see it?
I’m one of the actors in the advert, but living in Spain means I can’t see it. A friend of mine in the UK was watching Britains Got Talent and told me they saw me will you be sharing it here or your social media? I’d love to get a copy please