Hey everyone!
Today we’re very excited to share something that we’ve been working on over the past few months.
It’s a brand new ad for Monzo Flex, and you can check it out here:
And since you’ve all been so involved in Flex from the beginning (thanks again for all your feedback), we’d love to share the story of how we got here.
A few months back we decided it was time to raise awareness of Monzo Flex to a wider audience and let people know that there’s a better way to spread the cost of purchases in store or online. Spoiler alert: it’s with Monzo.
We’ve been busy building and polishing Monzo Flex since launching in early access last September. The Monzo Flex of today is quite different vs launch and many of you have influenced that journey.
We’ve been busy adding things to improve Flex, largely based on your feedback. That includes:
Launching a virtual flex card so you can spread the cost of purchases made in store and online, not just ones you’d made already.
Removing the £30 minimum transaction amount
Loads more smaller tweaks and improvements to the experience.
Since all of this has happened and all Monzo customers can apply for Flex, we’re marking the occasion with a campaign to shout about it!
You’ll see Flex across YouTube and some other places in the coming months. We’ll be targeting topics like fashion, travel, and home furnishings - the same kind of purchases you’ll see in the ad itself.
We’ve gone for a fun, creative style that some of you might find familiar. And the central creative idea of the ad is the rhyming. We thought this would be a fun way to show off the many ways you can use Monzo Flex for pretty much anything, pretty much anywhere.
This has been a cross-team effort, with folks from Marketing, Compliance, Design, etc. The list is quite long and it’s been a lot of fun bringing this to life.
We hope you’re as excited about it as we are!
Just a little reminder that Flex, if eligible, is interest free when you pay in 3, or 19% APR representative variable for 6 and 12 instalments. You can apply from your Monzo personal account if you’re over 18 years old. Ts&Cs apply.
