So, in iOS 11 (or at least I’ve never seen this been done before iOS 11, correct me if I’m wrong) you can change the design of the app icon. So for example with the Bear App (which is a notes app) if you change the theme inside the app from red to blue or whatever, the App icon changes with it.
I was thinking, it’d be a nice perk to have the app icon in a different colour for certain users. For example, we’ve talked about badges for ‘investors’ and ‘beta users’ or ‘alpha users’, I think it’d be good for those users to have a different style app icon. It wouldn’t upset others as they simply wouldn’t know, but it’d be nice to have a little something on your screen each day to remind you that you were a part of the creation of Monzo