I don’t want my banking app to feel like some freemium product. Next thing I know I’ll have 30 second unskippable ads when I go to make a payment.
All banks advertise but they manage to pull it off in a classier fashion. For instance I have never come across an advert in the RBS app (they just have an Apply tab that I never go to) and in Barclays they are easily dismissible. In Monzo, from what I can see, almost every screen reminds you that you are inferior because you don’t pay for Plusmium
You look at your bank for the whole of maybe 5 minutes a day, if it’s only “to check your balance” or you can use the widget and put it in your feed on ios (the most left hand page) it will only show your current account balance though
An animated star (rotates several times when the pill first appears) and then a constant animated shimmering (for want of a better word) light effect on the pill.
That one isn’t, but all the little niggling reminders that you’re not sacrificing enough cash to Monzo can be found throughout the app, and apparently more so lately (see Trends)
It’s not the only thing I strongly dislike about the Monzo of today, but it’s pretty high up the list