I would guess they would be very happy with 10% of a billion
Its the same for all banks figures I suppose the likes of revolut with 3 (?) million users, how many are “active” users , how do you classify “active” - I would suspect none on revolut have their salaries paid in, are they not then classed as “proper” customers ? Starling have how many “active” customers ? , because Ive opened the Starling app in the last week am I then classed as an “active” Starling user ?
Is it really that bad? I can’t think of a single bank I have used that hasn’t sent me marketing that I haven’t asked for. They all do it, but I just see marketing and chuck it straight in the bin. Not think, time to switch banks! Lol seems like a slight over reaction to me, but everyone’s different I guess.
Just because everyone else is doing it doesn’t make it right.
I think doing marketing on the basis of legitimate interest rather than consent is problematic to start with, but then not having granular control is even worse - lots of banks now have this. I can turn off marketing on the Natwest app, for example.
This campaign has annoyed me too due to it feeling “excessive”. I wonder if it falls into the FCA’s Treating Customers Fairly rules. If this was a lending promotion, could so many channels be used to target a message to a customer?
That is a little extreme. You honestly feel you have been treated unfairly?
I agree the number of communications has been a couple too many I would say but that seems a little over the top to compare it to be treating unfairly.
A marketing toggle introduced to the (Android) app so those of you above feeling a lot more strongly than I about this will have easier options than before