After visiting Disneyland Paris last week for a few days, it sparked a small chat with @Rika Yesterday on the community Slack about merchant enrichment and how big places like Disneyland and Alton towers, with possible multiple categories and locations should be treated and Rika has said the internal guidance is unclear, and to open it up to the community for discussion! So here I am!
Right now, for both Disneyland Paris (DLP) and Alton towers (I’m sure there are other locations across the world!), all transactions are just grouped as the theme park name, however in the transaction I can see that the shops for DLP (Parc Boutiques) at least are different transaction ID than the park gates (Parc Tickets) lets say, which is different from the bar in the hotel (DL Hotel Rest)…
Now, I agree that having them all marked as “Disneyland Paris” is probably the most ideal in 90% of the cases, as indeed, all these transactions do count as Disneyland Paris. However you end up with a feed looking like this…
Not easy to see where you spent your money right? The bar for example in the Disneyland Hotel is called “Café Fantasia” and personally I’d like it to have that name, while that might not be completely possible due to the way the merchant sends the data in the first place, some distinction between the different things would be nice.
I’d like to see all the shops be “Shops @ Disneyland Paris”, “Fast Food @ Disneyland Paris” etc etc… Or, some more sensible naming I can’t decide on that!
I think building on that for the app, it’d be great to have a merchant and a “friendly name” potentially… but this does depend on how much data comes back from the transaction. The most ideal case would be all these transactions belong to, and are searchable as “Disneyland paris” as a merchant, however they have the “Friendly name” of “Café Fantasia” or, “Parc Shops” or similar. That way you can have a nicer feed and see where you spent your money a bit easier, yet still get a bigger picture?
What’s everyone’s thought on this? (Doesn’t have to be related to Disney or Alton towers) Not completely sure I’ve voiced my thoughts quite as clearly as I think but lets get a discussion going!