The interesting thing for me when reading this is that some customers really rate Monzo because of in-app top-ups, including the use of Apple Pay for doing it, when comparing with other products on the market.
However, elsewhere on the forum, Monzo have said that this is a source of losses for them.
So, for the time being, top-ups (including using Apple Pay) are back but with the caveat that Monzo would prefer us to only use them in emergencies, as per their blog post. Clearly, though, there are some customers who consider it as an noteworthy feature, and may have no intention of using it only in emergencies but as their primary means of putting money into their Monzo accounts.
I’m interested to see how this will play out. Personally (I emphasize this is only my view), as long as there are customers who see topping-up via the app/with Apply Pay as a core feature and USP, I think it’s inevitable Monzo will end up having to charge a fee for that feature. Would that change the Monzo vs. Competitor dynamics?