I’m all for diversity and inclusion and in general have nothing against the religious holiday emojis. It’s one of the easter egg features which I actually really like. However, I think sending them for each transaction to all of your 4 million+ customers is no longer a good idea for several reasons:
- Some of your users might be atheists, hence find them annoying / offensive (even on a subconscious level)
- In general, banks shouldn’t be mixing business and religion
- You won’t be able to cover every single religious event e.g. I’m a Sikh, but didn’t see one for Vaisakhi?
- You might end up pairing merchants that go against that religion’s beliefs e.g. I don’t think the merchant Perfick Pork and a Ramadan related emoji would work .
It’s fine if you wish to continue sending them, but could there be an option in the settings to disable them for users who do not want to see them?
Thanks & Happy Holidays