There’s something about it that doesn’t do it for me. Can’t work out what but it just doesn’t “feel right”. Maybe it’s the hierarchy of accounts; Bright / Put Money in your hands / Banking that makes a statement. As a ‘collective’ just feels jarring, to me. I think it’s that the headline doesn’t do justice to properly differentiate the three.
Though right now my first thought was, “Yes it is bright because there is no dark mode” sorry
What I say will not be popular amongst the loyal Monzo banner wavers. There’s no mention of the poor customer service and prolonged wait times which is very important in any organisation banking or otherwise.
Leaving that aside as to not derail the thread more than you already have tried to, but you don’t really expect them to put that on their website, do you?
The topic was created to discuss the design changes on that site.
It feels like throwing two words together which mean nothing. As above, ‘brighter’ would be better, and then in texts about features you can explain what is ‘bright’ about said feature.
I quite like it. I know others have said “brighter” - but I quite like it just as “bright”. I might be coming at this from a forum perspective, but “brighter” makes me think comparison to other banks, whereas “bright” is confident and standalone.
It’s also a nice play on the hot coral card and that you can get nice insights from the app.
You mention that you’re the top rated provider, but the features appear and screenshots all appear a bit disjointed to me.
I would expect a clearer narrative as I scroll down the page - eg monzo is a free current account, we have all the features of a high street bank, we’re the top rated, and this is why, feature 1, feature 2, etc - but somehow there is no narrative, just an array of facts presented in a bunch of inconsistent styles.
Apple and google get their videos to play as you scroll down the page. I think you could use this kind of imagery to show off your features much better than you currently are.
I don’t like the term “Bright Banking”. The words don’t flow well together. I do like the rest of the page, apart from the upside-down Monzo card towards the top.
What you just bought, where you bought it and for how much, before the receipts even printed.
Having studied it carefully, it looks like it is technically correct, but reads awkwardly.
Sentence is written in past tense (bought rather than buy), which means past tense used for printed.
Plural for receipts because it’s talking about all your receipts, not just one.
Adjusting the last part to “before the receipts even print.” (instead of printed) makes it clearer what is trying to be said and why “receipt’s” doesn’t work, but then you’ve got a tense mismatch between “bought” and “print”.
I think the solution is to actually write in a word that is currently only implied:
“What you just bought, where you bought it and for how much, before the receipts have even printed.”
Takes away the weirdness, doesn’t muck up the tenses.
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Anarchist
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39
How about
What you just bought, where you bought it and for how much, before the receipt even prints.
I think this summarises nicely my thoughts. It’s sort of a list of stuff, rather than a page selling the use and benefits of the features. It’s like a one liner next to a screen shot - and it doesn’t really sell the “connection”. I had a look at Starling’s page for their equivalent, and I do think there Current Account page does a much nicer job of threading the features, how they looks, and critically why that is important all in one spot.
It made me cringe more than the word frauded if I’m honest. I’m sure it will work well with some demographics, but it’s really not for me. But then we all know what opinions are like!