We’re back with another deep dive into who is helping build the bank and this week we’ve got the man of many talents @vittorio.boccanera
Vittorio looks after all things Performance Marketing related and he’s more than willing to give a little more context to what that job entails.
Aside from being known for his resounding Italian humour, impeccable tiramisu skills and throwing heavy weights around, Vitto has worked in the finance and tech verticals all his professional careers.
Vitto joined Monzo at the start of the pandemic in the first remote onboarding group as a Senior Paid Social Manager. He’s now responsible for all things Performance Marketing related, helping spread Monzo’s mission of making money work for everyone in the UK, and hopefully overseas as well (!?)
Before that, he worked in Investment Banking at Citigroup, where he quickly realised he wanted to have a tangible impact on consumer’s lives. He joined Wise where he worked in Performance Marketing’s Paid Social team as Operation Lead, picking up on the technical foundations and moving into a pure Data Analyst role.
He’s always up for a discussion or private chat, drop him a note on LinkedIn with the subject line “Monzo AMA”
Vitto will be answering questions by this Friday 29th October