Weāre going to be trying something different on social media at the end of the year, and I wanted to share an update.
January is usually when we send your Year in Monzo, a personalised summary of your spending throughout the year.
This year weāve decided to experiment with something different, and take a look at patterns and trends across everyoneās aggregated spending data instead.
Our social team has worked with one of our data scientists @alinnett, to answer questions like:
which city sent the most middle finger emojis to say thanks for a payment?
what do people spend more on as they get older?
And weāll be sharing some charts (and of course, memes) on Twitter throughout the week about what we found. And weāll be sharing a big quiz of the year on our Instagram Story on Friday. Get involved!
Weāre also really lucky that Amelia is going to do an AMA later this week. You can ask her questions about working on this data analysis, or about being a data scientist at Monzo more generally.
This sounds great, and something for those of us who follow Monzo but may not bank with them (or at least not frequently enough to get valuable insights)
Because the normal one means too much time correcting merchants and for those on Plus/Premium, it doesnāt work so well where people use custom categories.
I think itās a shame really as it generates an incredible amount of buzz for Monzo. People love it, just like Spotify wrapped.
āWeāre not bothering with Year in Monzo as the data team want to spend the time getting insights for Product teams insteadā
Useful for you, (probably) useless for us.
Donāt get me wrong, would generally be interested to see this info, on your website and I can see why you might want to collate it.
But year in Monzo was a great feature, really setās you apart from others (NatWest for example shows my carbon footprint, which is nice, but not useful as I live in the sticks so I donāt really have much choice about ācutting down travelā etc)
This is a big shame I think. YearInMonzo created a great buzz on social media and actually provided really valuable insight to people who use Monzo as their main account.
Iām totally down with Monzo bringing in a better way of doing this: but discontinue after youāve built it!
I just think itās odd. If itās too expensive or complex so be it, but itās a step towards corporatisation and a focus on the needs of the business rather than of the customer.
This sort of thing (this example is probably rather obviously, but still) is good. I like data and I like visualisation about that data, after all I did ask about the 1p messages when everything was down recently.
But this and any other similar, are great but they are way way way below Year in Monzo levels.
Change is good, so well done for trying something new.
Year in Monzo was fun, but some parts didnāt make sense to me. Maybe just me. And yes, probably a lot of work for something Iāll look at for 3 minutes.
However, I was looking forward to December being the month when lots of merchant data got fixed. Looks like that doesnāt need to happen now. Forgive me while I go and cry.