I’m going to bang this drum a bit more because I think it’s important:
It’s the little things, like improving the “left to pay” calculation that @YorkshireWill describes that really makes an excellent service.
But this needs imagination, a desire for excellence and to do a bit more.
It’s not something delivered through user research, data or by relying on an MVP that is never iterated on.
(For clarity, user research, data and MVPs have their place. But need to be coupled with a pursuit of joy, of going that little be further, and developing a sense of wow that you can never quantity and will never directly add to the bottom line. But add up all the little sprinkles of something special and you end up with a product that’s priceless and magic).
this may not be the last time I beat this drum