Whether we like it or not, I think we need to accept that Monzo used crowdfunding as a marketing thing, and that anything we get is a reluctant obligation rather than anything else.
It’s a shame, because it’s really not much effort to drop a courteous email to crowdfunders the day the annual report is released. It’s a bit more effort (but not too much so) to summarise it and have a brief personal note drafted for, and signed by, the CEO.
It goes back to the drum I’m currently banging: in my opinion, the differentiator between good and excellent companies is going that bit further. There’s nothing wrong with what Monzo is doing, it’s not breaking any rules but it doesn’t spark joy. Instead, it takes a large part of the original community for granted, when the solution is relatively cheap and low effort, but would result in high impact.