So this just popped up above my feed, which I haven’t seen before. I thought it was quite smart, seeing as I am actually going out of the country soon (and I’m guessing it’s maybe because Monzo can see that I’ve recently purchased flights, hotels and Airbnbs)
Only problem is… I already have Premium So in that sense, the targeting was off.
Anyone else seen anything like this? I’m largely in favour of these kind of tips based on recent purchases, but only in moderation.
Same to both. But I do have 2 major overseas trips coming up in the next month, so it works well for me as a reminder of the benefits I am able to use rather than failed marketing. ‘Failed’ used very loosely there, because I too also already have Premium.
Yeah, I guess it may not be targeted based on actual spending. Clearly there must be some kind of logic behind doing it at this time, though. Perhaps this is the time of year when many people start making their summer travel plans! I’m off to Minneapolis, Chicago and LA soon myself
There’s also the fact that airlines are opening up more now, restrictions are ending and mask wearing is going down etc.
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Maybe. I’d say it’s more likely because it’s Spring, and if you have Premium, it’s a reminder not to pay for travel insurance.
Companies need to be wary of using data like though.
One of the supposedly best companies in the world for algorithmic suggestions is Amazon. I received a notification from them today to save on “my favourites.“ Now, it is important to know that I haven’t bought or searched for baby products or pet products, and yet my “favourites” are;