Monzo Presents: A Very Special Premiere / TV Advert Discussion

Thought so… With the potential of over 10 million but that wouldnt be cheap during the BGT final

Champions League final was free-to-air on BT Sport and YouTube :slight_smile:

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Really? I didn’t realise that. Damn. If it hadn’t been such a dull game I would’ve been kicking myself that I missed it, then. :see_no_evil:

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Are we due an advert during the BGT final?

22 now! In the Google app store

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It’s probably because Sky control/sell the ads on a lot of channels, including the break patterns. So a lot will go on break, playing mostly the same adverts around the same times :tipping_hand_man:t4:

(even if you’re watching on Freeview or Virgin)

Aaahhhh, but he could have been calling 0800 802 1281 on handsfree :wink:

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Behind the scenes

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Twitter on fire with people saying the ads were on between Love Island (I don’t watch it I swear).

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It was also on at half time during the Netherlands v England match tonight.

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I suspect it may be too commercially sensitive, but I’d love to know whether Monzo consider the TV campaign a success.

I vaguely remember @simonb saying there would be figures available within the first 10 days or so that’d give an indication of how well things have gone…

Kyiv. Unexpected

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There’s definitely been an uplift in signups would be interesting to hear Monzo’s thoughts on whether it was as or more successful than expected though

I don’t think it’s commercially sensitive, ultimately you could easily extrapolate the data yourself just using the numbers on the homepage and that graph that’s floating about…

We plan on publishing a full post about the results of the ad around the end of this month, I believe!

What I will say for the moment is that the uplift from the ad meant we crossed 200k signups in a single month (May) for the first time and the trend is continuing. If we can maintain that number, and I think we can actually still increase it, we could well be looking at 5 million users in a year from now, which is pretty mind-boggling to think about. And that’s without factoring in international expansion (something which we will be updating you all on very soon).

The other cool thing is that salaried users continue to grow as well. That puts us in a really great position moving towards profitability, and we have some great features in the pipeline (some of which a few of you have already found in tear downs) that will really accelerate this :blush:

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@simonb do you know if they are going on youtube as well?

I thought they already were? Here’s the main one. The shorter ones are around somewhere too.

No I meant as Actual adverts :rofl:

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Just had it pop up as an advert on YouTube.

30 second version.

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Just watched the ads on youtube and must say, did a couple almost spitting beer at the screen things. Love them! Been talking about Monzo since I found them in the Wall Street Journal and did some research and then found a job ad. :smiley: Guess who’s doing the take home task! Yay! Cannot wait to get in on this. Ignites my entrepreneurial spirit. :grey_exclamation::exclamation::grey_exclamation:

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