Monzo Presents: A Very Special Premiere / TV Advert Discussion

Monzo Chat
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I’ve only seen the advert once?? Is it a long running campaign

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All TV ad discussion is here :slight_smile:

Monzo Presents: A Very Special Premiere / TV Advert Discussion

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I’ve seen it at least four times myself. It’s also on during the football this evening for sure.

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We are seeing a noticeable uplift in signups based on the very early data. Too soon to say if it will continue though! But we certainly hope so.

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I’ve seen the ads a couple of times in Film4, in the late films. And just now I was browsing channels and saw the ad also in a channel called True Movies.

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I saw ads twice over the weekend, once on Blaze and once during good morning Britain on Monday morning

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Did anybody spot the ad during the Europa League Final?

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Just seen my fist ad during NCIS: New Orleans :vulcan_salute:

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Not just on tv…

Spotted on the YouTube app between RnB videos at 7am :eyes:

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Would Monzo share how much this campaign has cost them? :eyes:

Any guesses?

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I’m sure I read they set aside 4 million for advertising obviously not all on tv ads. I could be wrong

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Nice, have a link/ source?

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I’m sure I read in the crowd funding prospectus

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‘Marketing and Customer Growth’ had a value of £5.2M in the 2018 crowdfunding prospectus - a large-scale TV ad campaign would eat into a considerable amount of that.

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Spotted last night on ITVbe - first time I have seen it on the TV. Exciting!

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We’re getting quite the insight into forum members’ viewing habits, here. :tv:

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I’m seeing it now everytime I go to watch something on TV :tv:

Off the top of my head I’ve seen it on the Discovery Channel, Sky Movies, Channel 4 but it’s always the same one. I’ve not seen a short one broadcast yet.

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I wonder if it will appear during the BGT Final tonight (one of the biggest moments on tv audience wise )reckon that will be the biggest spotlight for them

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Did it appear last night during the champions league final?

I think I heard it was meant to

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I first saw the adverts during MARY KILLS PEOPLE and then MASTER OF PHOTOGRAPHY. They actually aired the other way around but I was watching recordings.

Since then I’ve lost track of where I’ve seen them as they’ve been on so many times now :rofl:

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