This was precisely my point. As soon as people started using Apple/Google Pay the chance of a retailer/cashier commenting on your card colour crashed through the floor and Monzo lost brand awareness.
Additionally, one of the main bits of brand awareness is that whenever you queue up anywhere in London you see the flash of hot coral from the people in front. Again with NFC you won’t really see this.
Google/Apply Pay has had a much stronger negative effect on Monzo’s brand awareness than Monzo Plus ever will.
Unless they’re paying with Apple Pay on their Apple Watch. Because you have to turn your wrist over to make contact, cashiers or bar staff can see the hot coral colour very clearly. I had a comment just a couple of days ago “Ah, it’s one of those!” - but I’m sure I wouldn’t have, had my card had been one of the other Plus colours or metal.
There’s probably something wrong with me but hey… I really love Android (Google) Pay and used to use it all the time, but since I got Monzo, I prefer to pay with the Hot Coral physical card, even though it’s less secure, less convenient etc.
Which scarily means it’s been over a month now and still all there is to show for people’s hard earned money is a (in many cases very poor quality) plastic card in a shade of blue. Let’s hope before the next fee comes out the offer has improved somehow, even if only marginally.
Yes, very true. At least the travel insurance has improved significantly and they’re working on metal cards. So there’s progress, although not a lot just yet
It may be worth Monzo posting a photo of the Hot Coral card they printed and seeing what the community thinks of it. Might give them something to go on when developing it further and trying again if people like the prototype and want to see it rolled out.
Precisely the reason why I never personally buy into the first generation of anything. Cars, watches, financial products, I’m more than happy for early adopters to take any shortcomings on the chin first and when the issues have been ironed out, I’ll stick my wallet in.