Ooo Monzo looking to be the most downloaded app in 2024
Bold claim given we’re about 6 weeks into a 52 week year.
Shocked by Barclays to be honest
That article is a load of crap:
Monzo, a digital bank, is the second most downloaded banking app in the UK with current downloads, as of August 2024 totalling at 12.2m.
We’ve not had August 2024 yet…
Have we travelled forward a year, and I didn’t notice?
Hmm true. Maybe a typo or just a prediction? Would be nice if Monzo did become the number one bank.
Just you wait it will feel like you have at the end of this year.
The Monzo adverts I’ve been getting on YouTube are some of the worst I have seen. There seems to be two types.
The first really short and doesn’t tell you why Monzo is worth getting. Seems pointless.
The second are TikTok style vidoes which are so incredibly annoying. Why would two people arguing over 1p make me want to bank with you? This continues for ages with a bunch of annoying situations that Monzo apparently makes better. Genuinely some of the most annoying adverts I’ve seen.
I know they are using targetting adverts considering they are focused on uni students, but it seems like an attempt by a bunch of 30 year olds to try to seem cool, but doesn’t come across well.
I’m absolutely shocked there’s an advert you don’t like.
Been saying that for years about their social media department. It feels like millennials trying too hard to be Gen Z a lot of the time. Same undertones come across in a lot of their tweets too. It’s a whole lot of cringe and vicarious embarrassment to me.
I highly doubt you’d like it either if you saw it.
I used to get this vibe when I followed Starling as well.
I don’t think a lot of banks get advertising right. Lest we forget the First Direct Skunk… He was right about one thing, something really did stink. Those adverts…
Nationwide, First Direct, and these Monzo YT adverts really aren’t great. I think the Natwest/RBS one is fine but doesn’t tell you much about why they are actually any good. I also quite liked the Santander ones with Ant and Dec. Were a bit of fun and actually highlighted features of Santander.
Thanks, I’d only just forgot about that one.
I really want to know who made this webpage
Did they really think this was what people wanted from their bank Now this really does feel like a bunch of 40 year olds trying to be cool and completely failing.
Some of the Natwest TV adverts I’ve seen have been really irksome. Again like @N26throwaway said felt like oldies trying to be hip. Also the shouting “WHAT YOU WAITING FOR!!!” over and over again when advertising their business banking (I think) is very very irritating to me. But then Natwest broke their hold over my finances when they closed all the branches around me and I started using Monzo and FD more and more.
In the case of Monzo advertising. I can’t really think of the last time I saw a non-static advert from them. The static adverts I’ve liked. They fit the aesthetic/branding of Monzo and are generally pretty good.
You’re welcome!
They were the most annoying of the lot.
Monzo in social media
https://www.reddit.com/r/monzo/s/SRsO94BSjR
Looks like Monzo may be outsourcing some complaints staff.
Or it’s a missing comma and it’s Cleo, Complaints team.