It is, very cheeky.
Depending on where they got the picture from it could be copyrighted.
It is, very cheeky.
Depending on where they got the picture from it could be copyrighted.
Is Monzo even hot coral any more, given the variations in debit card colours?
Iāve seen a lot of highways engineers wearing hot coral overallsā¦
Ohā¦
On a more serious note, Pantone already has a Hot Coral:
https://www.pantone.com/color-finder/17-1656-TPX
Also, thereās some useful guidance on trademarking colours here: http://www.keepcalmtalklaw.co.uk/is-it-possible-to-trademark-a-colour/
In particular, this:
Thus, if a colour is held to have a functional property of any product it cannotbe registered as a trademark. In Orange Communications, the Trademark Trial and Appeal Board denied registration of the colours orange and yellow for public telephones because it ensures the goodsā better visibility under any lighting condition. Hence orange is not seen as a unique colour helping the promotion of the manufacturer, but simply a tool to aid visibility.
Really?
Iāve moved you post to another thread on the topic
Really they tried to trademark it, or really they werenāt able to?!
My merging skills werenāt fast enough for your ninja edits!
Well, I suppose, why did they try to trademark a colour?
(Oops - hadnāt noticed the existing thread).
Because Monzo cards are recognised by their colour and people are associating hot coral with Monzo
Plenty of companies have done the same with mixed success. For example dyno-rod have trademarked the day-glo orange.
Please correct me if I am wrong, didnāt Cadbury successfully trademark itās purple colour?
I think someone mentioned earlier in this topic that they tried but failed
Curious to know who else I Googled and found there are loads of colour trademarks. EG:
Iāve now read extensively on the whole subject and am, therefore, an expert.
Still canāt make head nor tail of it though .
(But then again, perhaps it doesnāt matter a whole lot in the scheme of things?)
Nope, theyāve been trying and failing for a couple of decades now.
T-mobile were successful with their pink!
What I donāt understand with this type of marketing is itās actually reinforcing the brand for existing customers, much in the same way that Starlingās adverts only really make sense to Monzo customers. For anyone that doesnāt know what Monzo is, or doesnāt know the brand as well as other established brands, I imagine they just glaze over.
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