I’d actually be interested to hear the opinions of @hugo or anybody else from the design team on this.
I personally believe that the hot coral card (and the animated Hot Chip character) has accidentally become as much of a core part of Monzo’s branding as the from the app icon, even if it doesn’t scientifically balance with the rest of the colour choices. The instant recognisability of a hot coral card at a distance and the comments it gets from staff in stores outweighs the merits of keeping the consistency to me. Hot coral makes a statement and breaks the branding rules while doing it, Hot Chip and emoji representing Monzo’s fun side of an otherwise serious modern bank.
As a related addition, under what conditions are the , the monzo type, or the combination of the two used?
This is such a tricky problem and, to be honest, we’ve been consciously postponing it “until it becomes a problem” as we do with pretty much everything. This kind of stuff is typically easy enough to change or adjust when required.
So, yeah, it’s not very consistent but we’re ok with that for the time being
Like the hot corral card, only issue i’ve had with it so far is that some waiters have presented the card machine to my girlfriend instead of me at the end of a meal, with a bit of awkwardness and ‘Oh, sorry, I just assumed as the card was pink.’ Funnily enough, the assumption on their part bothers my girlfriend more than it does me…!
On the one hand, I understand where you’re coming from with the apparent brand inconsistency.
On the other hand, the hot coral card is a massive selling point. It’s the single most visible thing that says “we’re different from other banks” and catches people’s interest. Catch their interest first, then you can sell them on what Monzo is and how it works (source: me. I went from “woah, what’s that?” to “this could be useful for my needs”)
I am, therefore, very much in the camp that thinks the cards should still be hot coral after the current account roll-out. But I wonder how they’d look if, instead of having ‘monzo’ in white text, they had the app logo. Perhaps that would be a way of tying things together without losing anything.
Regarding the issue Kylemonk had, I think that’s partially down to the pre-paid cards having no names on, and will be less of an issue when the current account cards are rolled out.
Ahh, yes. I see. Thanks for the mock-up. And I guess if you just add the background to to solve the colour clash it starts looking both visually a bit noisy and clumsily bodged. Perhaps a solid contrasting stripe across the top, enough to background the , while still leaving the majority of the card hot coral?
Just to also add something here as well, when current accounts do launch, then Apple Pay will be added. And you know what that means? Many won’t actually get their card out of their wallet to pay.
Though I know some will (me being one, I’m sure) because to be totally honest I just never use it, but that may be because I use Monzo as my main payment type now, so it could change.
I do see where the OP is coming from though, it is a bit of a mashup and I can see why the point has been raised. It must be a nightmare for the designers, so hats off to @hugo and the gang for doing what they do best.
Actually thinking about that, it’d be really cool if the Apple Pay digital card image was customisable to some degree - e.g. choosing one of the four Monzo brand colours as the background
That is the cool thing about Curve. In the app you can change the colour of your card but it will recognise certain cards such as Monzo, Fidor, Handelsbanken etc and automatically show the right colour with the card branding overlaid