Well, this is a really interesting topic that even for us here at Mondo is full of uncertainties. So this thread definitely help us to make decisions.
When we designed the first hot-coral card we were looking for something that would scream “alpha”. We wanted a colour so unique and bright that could work as a conversation starter and at the same time evoke that the card was a test. Same idea as the electric Mercedes SLS.
At the same time we were trying to keep the Mondo brand as Dharma as possible while hiring a graphic designer, so it kind of made sense to have a bright crazy card in contrast with how conservative the app was at that time.
Months later, by the time @sam designed our mark and picked the colours we explored a more “on brand” approach to the card. That’s the GIF that opens this thread.
What we weren’t expecting is that by the time we launched the “beta”, people were SO MUCH in love with the hot coral cards that it would be stupid not to stick with them, so we started introducing the card in some elements of our interface and embracing the card as part of our brand while in the back of our minds we thought “well, the same reasons we used for alpha apply for beta”.
So by the time we launch as a full bank (no “beta” or “alpha”) we’ll need to decide and design new cards. Will those cards be hot coral or not? It’s still too soon to tell