So there’s two points to consider here, which don’t just apply to your post @mattia_asti, but a number of others who keep using the same line about “I can install 1,434,234 other apps to do this for free”:
(1) If the product is free, 99% of the time, you are the product. I don’t want free apps that harvest my spending data for their own benefit. Yolt, for example, highlights this very clearly that they do that - in order to target you with advertisements. The same argument was being thrown around in this thread in relation to email - free email accounts, mean that you are the customer. We saw outrage at the prospect of Monzo passing data to Facebook or Google but in the same breath, the same people were touting that they really like free aggregators like Emma and Yolt, without any regard for the data they’re handing over for free.
(2) If the product is free, and the business is in the 1% of not making you the product, then they’ll eventually need to make money. These types of services cost a considerable amount to run, and quite frankly we’ve become a society where everything must be “free” and “available now”, and I think that’s unhealthy.
See my point about payment over the phone. Virtual Cards now give you a way of securing your details, even if the person at the other end, writes them down insecurely.
Overall, it sounds like plus isn’t for you. You don’t see value in it, or respect that everything in life isn’t free. That’s okay but don’t for a second think that your personal bubble is representative of the rest of the customer base, just because you didn’t get your own way.