Aside from word of mouth how else do Monzo hope to raise brand awareness?
I was thinking earlier, if I had a budget to increase brand awareness of Monzo, a bank that is seen to be ‘trendy’ along the same lines of Facebook I would create events to showcase this. For example to organise a small’ish festival. Perhaps I’d combine music and tech into a festival. If Monzo had control of which musicians performed they could mould the mood of the festival to portray the brand.
Who would you choose to perform at a Monzo festival?
Does anyone else have any other ideas how to raise the brand awareness? (I feel standard advertising methods would be too dull and not ‘exciting’ enough for the Monzo brand)