Fair enough 
Edit: however my point is that when clicked Monzo are spending ££££ which surely comes out of marketing budget?
Is that a bad thing?
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Not at all! But Monzo say they don’t spend anything on marketing / acquisition which surely this is?
I think they said they don’t spend much, but dienhards accepted this as spending nothing etc etc. and being completely organic…
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I remember something about not spending a lot but it was never more concrete than that. It was in the context of not filling tube trains with ads etc. I think.
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Like others, I don’t remember Monzo ever saying they spend nothing on marketing. And even if they did, what’s the big deal here? Is anyone suggesting that Monzo wouldn’t market the product?
(For the interested, of which I can’t say I’m one, marketing spend is, I think, detailed in the annual report. From memory it’s not nil).
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Correct - marketing spend in 12 months to 28/02/18 was £390k and 12 months to 28/02/17 was £376k
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So do I understand this correctly that Monzo users recommending others via Golden ticket or otherwise don’t get anything but Martin Lewis and Co. get paid for doing the same… 
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To be fair it’s not any different to how many businesses work - you pay affiliates and blogs to advertise your product but word of mouth by your customers isn’t often compensated for
You seem to be saying Monzo is just like any other business… I thought they were building a different kind of bank 
I’ll no doubt be in the minority here again, but I’m a little miffed that work has been spent “redesigning” the Golden Ticket area which provides absolutely nothing to us as a customer - Yet basic stuff has been neglected.
I completely get the whole “queue jump” thing at the start, but why spend time redesigning it?
I know they said they wanted to do something more with it, and maybe they will, but this seeming shift to “compare how many people you’ve signed up” seems a little egotistical.
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I’m not sure you can really split the two, tbh. Monzo has said the next focus is on growth. Growing the business - given that new customers are profitable - helps the company become sustainable which in turn will give Monzo the ability to invest in customer facing features.
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True - But there are a lot of “fancy” features which go above and beyond the basics - Yet PM is still neglected.
If they want people to use it as their main account, I would have thought nailing the basics was more important than redesigned an area where you can measure how many people you’ve referred.
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What’s PM?
Sorry, I have written the words “Payee Management” so many times in the last 24 hours, I’m considering changing my name to it.
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Ah that’s something slightly different. My views on that are here (tl;dr - bit confused as no changes seemed to be made during the Big List), but I think there’s a broader point that we’ve rehearsed many times: just because Monzo has developed feature x it doesn’t mean that it was traded off for feature y.
I agree - But the redesigned Golden Ticket screen isn’t a feature and it doesn’t provide any functionality (I’d even say it doesn’t really help Monzo grow organically).
If anything, it’s a vanity project to see how many Golden Tickets you’ve used.
It might seem like that at the moment, but I suspect it’s part of a broader strategy to encourage network growth. I’m happy to give them the benefit of the doubt - your mileage may vary!
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