Have Monzo paid MSE to be featured in weekly money tips?

Monzo Chat
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Interesting? :eyes:

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https://www.moneysavingexpert.com/latesttip/

‘ What do the links with an * mean?

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Monzo’s wouldnt do that…

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Monzo have always paid MSE. Back when there was a queue, you could skip it via MSE but it costed Monzo money.

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Oh never knew this!

Old news then :blush:

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Yeah, afraid so.

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Hey I see no issue but often see Monzo pays ‘virtually zero’ on marketing …

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It maybe part of trial to see results, current accounts for 16 and 17 yo, plus this maybe, has caused a new account spike…

https://publicstats.itxdev.uk/dashboard/db/monzo-current-acc?refresh=5m&orgId=1&from=now-7d&to=now

Screenshot_20180807-213259_Chrome

Screenshot_20180807-213250_Chrome

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I would imagine it’s not technically marketing. (Just a guess though.)

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9

I wonder if they see a reasonable uptick in signups via MSE / other affiliates when they do that?

Would love to see under the hood of how their data metrics for signups and sources / A/B testing if they do it, etc.

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What is it?!

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From your OP, it’s a contribution.

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12

Shoot, I’m going to have to adjust my “a million users for some free monzo swag” bet on the back of this.

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But surely Monzo pay money to be featured?

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More than likely an affiliation fee in return for being included in polls and accounts as a result of it ?

"70%-ish rated Starling’s and Monzo’s apps (for Apple and Android) ‘great, with lots of features’ in Nov and Jun’s polls. "

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Yup :crazy_face:

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16

Surely this is new?

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18

So do Monzo pay MSE for this? I’m slightly confused as to what it means

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Not sure but it could have been ‘if you publicise us we’ll let anyone who uses your link skip the queue’

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20

It’s an affiliate link which may involve payment (presumably only if the click leads to a sign up), but it’s not a payment to be featured/promoted in the tips email (if you can trust MSEs editorial code).

It’s not new. I’ve found an MSE tips email from June 2017 containing a Monzo affiliate link.

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