Have Monzo paid MSE to be featured in weekly money tips?


#1

Interesting? :eyes:

https://www.moneysavingexpert.com/latesttip/

‘ What do the links with an * mean?

Any links with an * by them are affiliated, which means get a product via this link and a contribution may be made to MoneySavingExpert.com, which helps it stay free to use. You shouldn’t notice any difference; the links don’t impact the products at all and the editorial line (the things we write) isn’t changed due to them. If it isn’t possible to get an affiliate link for the best product, it’s still included in the same way. More info: See How This Site is Financed.’


(Lawrence Ferguson) #2

Monzo’s wouldnt do that…


(Customer of Lloyds Banking Group, plc) #3

Monzo have always paid MSE. Back when there was a queue, you could skip it via MSE but it costed Monzo money.


#4

Oh never knew this!

Old news then :blush:


(Customer of Lloyds Banking Group, plc) #5

Yeah, afraid so.


#6

Hey I see no issue but often see Monzo pays ‘virtually zero’ on marketing …


#7

It maybe part of trial to see results, current accounts for 16 and 17 yo, plus this maybe, has caused a new account spike…

https://publicstats.itxdev.uk/dashboard/db/monzo-current-acc?refresh=5m&orgId=1&from=now-7d&to=now


(Customer of Lloyds Banking Group, plc) #8

I would imagine it’s not technically marketing. (Just a guess though.)


(Ben) #9

I wonder if they see a reasonable uptick in signups via MSE / other affiliates when they do that?

Would love to see under the hood of how their data metrics for signups and sources / A/B testing if they do it, etc.


#10

What is it?!


(Customer of Lloyds Banking Group, plc) #11

From your OP, it’s a contribution.


(Ben) #12

Shoot, I’m going to have to adjust my “a million users for some free monzo swag” bet on the back of this.


#13

But surely Monzo pay money to be featured?


#14

More than likely an affiliation fee in return for being included in polls and accounts as a result of it ?

"70%-ish rated Starling’s and Monzo’s apps (for Apple and Android) ‘great, with lots of features’ in Nov and Jun’s polls. "


(Allan Wilson) #15

Yup :crazy_face:


#16

Surely this is new?


(Jack) #17

#18

So do Monzo pay MSE for this? I’m slightly confused as to what it means


#19

Not sure but it could have been ‘if you publicise us we’ll let anyone who uses your link skip the queue’


#20

It’s an affiliate link which may involve payment (presumably only if the click leads to a sign up), but it’s not a payment to be featured/promoted in the tips email (if you can trust MSEs editorial code).

It’s not new. I’ve found an MSE tips email from June 2017 containing a Monzo affiliate link.