I recently got a Fitbit Versa. Does the basic smartwatch functionality I need with notifications and then has excellent fitness tracking (heart rate, steps, stairs). Plus Fitbit seems to have the social network for fitness that others lack; I have 7 or 8 friends also using it and can compete on weekly step count. The only one downside is that Fitbit Pay only works with a handful of banks, but I always carry my phone as well when on a run so it’s not really an issue.
I tried my finace’s Apple Watch and found it weird having all those little icons. Sometimes less is more.