Got this through today! A new campaign by Monzo to push friend sharing/referrals!
All my friends either have Monzo already or can’t be persuaded and a tenner isn’t going to change their mind unfortunately. Personally think Monzo need to up their game in offerings.
I agree. Or remove the hoop of having to use the account before you can get the reward.
Focus more on just getting the account on the phone and an account open. From that point Monzo will largely sell itself, especially if you’re coming from a legacy bank. So the hoop of forcing use of the product isn’t needed. If anything it just acts as a deterrent to bothering at all.
Bonus idea: let my friend have all the money. I don’t like recommending things when there’s something in it for me.
They need to turn a profit, giving people £150/£200 who switch (and then leave again) will not help that.
I really don’t think so – it might for some, but for others it could just seem too cluttered and upsell-y. So definitely worth getting people to at least use it
I have no incentive to shift my income and start spending/trying out Fintech App N+1. That’s why Chase’s incentive works so well. Even the open an account and spend £5 type incentives are only good to get some quick cash.
IMO they shouldn’t be targeting loss leading customers who are happy to take a £10 bribe then never use the account again AT ALL. Where are the £150 bribes to pay in x per month for six months with x direct debits? Where is the offer of free Premium if you pay in 2k per month? Where is the marketing imagination? Why don’t they target potentially profitable customers? So many questions?!
If you ‘use Monzo more you get more’ didn’t go down too well last time, when they introduced fees
That’s because instead of offering boons like @lpoolrob suggests for using the account properly, they took stuff away if you didn’t. Stuff a lot of folk would consider to be basic Components of a basic bank account.
I don’t know if it is that this is the case or if it’s just a marketing problem they have, but a lot of what Monzo is doing to incentivise using the account more or paying for plus is to take stuff away from you, and lock it behind those pre-requisites.
I know it’s not exactly what happened with plus, but it certainly did feel like it in respect of connected accounts.
Not a huge fan of the use of the word “pal” in the app notification. Is that even a thing people say anymore?!
Pal is back, especially in the world of Twitter and Tiktok. Blame Pokémon. They taught me cheugy as well.
I’ve always said pal
Not seen Pal used on either personally. Friend, mate, bro, all those, but not pal. ah well. Just me that hates the word
Mate is my pal. That’s the one I can’t stand.
Reminds me of “welcome to the party, pal” from Die Hard
‘Ey up Pal, wanna fiver?’
I think Pal is a northern thing?
I think it’s the American equivalent of Mate actually. Or would buddy fit that? Or bro? Not sure. Maybe they just have a wider vocabulary, or it varies by state. Brits use mate too much and that’s why I don’t like it. Makes me cringe when people called that sincerely, and I’m someone who loves pirates!
Mate I see used a lot in this country, almost never there. But pal is used quite a bit. Though not to the extent mate is here. Its usage has surged recently though. It’s part of the New Yorker stereotype.
In the past, it would get used by adults rather condescendingly when someone’s annoying you. This moment is one that springs to mind.
It’s definitely not a word I expect or see adults using in the U.K. that’s for sure. It crops up in video games but that’s because western localisations are often American and rarely ever further extended to Britishify them for us lot.
This in my carousel this morning. It’s a bit buggy, it opened in-between my Joint Account and Personal Account cards initially, but now it’s at the front of the carousel - further highlighting my account-specific issue of not being able to move the Joint Account from the front/top of the displayed accounts.
£10 is acceptable I think, I’m going to guess they spend an average of £20-£30 per customer on acquisition anyway, referrals is just a different way to spend that
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