Another new fintech. Similar niche as Algbra, but I feel like this one is more in tune with what I value more. Also jumping on the cashback bandwagon, but will donate said cashback to a charity of your choice instead of giving it you.
The cards look rather nice though.
I still feel like the market is very crowded now though, and there’s little to no room for anyone else. Yet I still always get a little excited when a new one pops up. All it takes is a solid hook to solidify their place and justify their existence. Not sure Fana have one, but it is just a waiting list right now.
Looks like a nice one for the collection to then be completely forgotten about. Feels like everyone who can scrape together the money is launching one of these nowadays.
Also, seeing the way the signup email ends fills me with confidence for their future:
I know what you mean, but equally if the product gains enough traction and becomes popular then it could become mainstream. There is always the challenge of launching into a crowded market place.
I love the designs on the cards, it makes me tempted just to give it a go just for the cards.
I think the idea of donating cashback will definitely resonate with some people. I just hope they increase the amount per spend. The illustration of £5 per £500 spent in bills feels a little tight to me. You’d need a lot of people to make a difference to charities.
For me personally it’s whether I would use it, I’ve signed up to a few recently eg Kroo and Algbra but after a while I tend to gravitate back to my main bank.
2 Likes
phildawson
(Sorry, I will have to escalate this.)
6
I think the biggest challenge is the targeted demographic and disposable income.
To me this feels like that Dogs Trust card i saw a while back on here, but hopefully I can choose my charity, want my cashback to go to BHS or similar.
It was but I think it was also in that artist’s portfolio. There’s every chance they did the work on fire watch too but retained copyright over their artwork to use/licence to other projects. Or it could just be firewatch licensed their art from the same artist.
There’s too many unknowns to really deduce anything of substance.
I lost interest a while ago, the cards looked cool but cba with the hassle currently. Maybe that might change if they release a truly exceptional design ( that isn’t, potentially, nicked )