This is pretty interesting, and slightly concerning.
I thought that Blackberry were perhaps, like Nokia, going to have a bit of a resurgence. Their last few devices, since they started making Android phones, have been pretty decent. Particularly the Priv and the KeyOne, I thought both were pretty great devices.
However, I thought that TCL (the manufacturer who have the Blackberry license and made these devices) had a worldwide license to the name, so there’d at least be some consistency going on.
Turns out that’s not the case, and the Blackberry name has been licensed to multiple companies in different territories. This device is being made by a company called Optiemus, who have the license to use the Blackberry name in India, Nepal, Sri Lanka and Bangladesh.
So depending on where in the world you buy a Blackberry, and what device, it could be made by completely different companies. I have a huge distaste for these kind of territorial deals, having been forced into them myself in the past. (Try co-ordinating a marketing plan for the same album with two different record labels in different timezones )
Frankly they should have done a global deal with TCL - it’s not as if Chinese companies don’t have distribution in India and surrounding countries… you can find Xiaomi devices all over India.
Ghost is probably the right name for this device.