You’re comparing completely different things. Yours is a bundle. If you want to break it down into £/GB then sure, but it’s not fair to make a comparison and call that expensive. Otherwise I could take my unlimited data for £1000/m and say it’s cheaper than yours because £/GB is £0, thanks to dividing by infinity and your deal is expensive.
Ah, but it falls down there. Division by the infinite value is undefined - It can’t be done.
Just bought a new car which comes with Vodafone “Internet in the car” pre-installed. 1GB for £5, expires after 24 hours; 2GB for £11 or 15GB for £20, both expire after 28 days; or £100GB for £100, which lasts a year. Rip off.
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Hopefully they’re working on it! Thank you 
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i) It can on the Riemann sphere / the one point compactification of R – via projection.
ii) It’s shorthand for taking the limit of the quantity of data going to 0, which is a well defined operation on R, thanks to Bolzano-Weierstrass or the Archimidean property of R, depending on your favourite axiomatic construction of R.
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This sounds really interesting! I’m currently buying a contract monthly from a friend who has a spare one which comes with a tonne of data, but when that expires I’ll definitely be looking into this. I’m a relatively low data user so it would suit me well at those prices. It would probably be cheaper or the same as getting a bundle/1month contract at the cheapest competitor for me. The only thing that I might find annoying is having to track it, but I’m guessing the app handles a lot of that for you smartly?
Do you have any plans yet for roaming after Brexit? I guess it may well depend on what EE does?
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At the moment we’ve got usage summaries & a detailed feed so you can see exactly what you’re using & spending, but there’s definitely more we can do, e.g. proactive ‘budgeting’ of sorts, so you don’t spend more than £X per month.
Our roaming agreements are hand-me-downs, so it is dependent on what they do. Rumour has it nothing major will change, but it’s too early to tell. 
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Thanks for answering!
At the moment I don’t have to think about my phone bill as it just goes out once a month and that’s that. Previously I was on Giffgaff which again just automatically charged me each month, so I didn’t have to think about it. I was thinking about having to consciously be like “I’m running low on credit” and top up. But if the app just popped up saying “you’re almost out of credit, top up” and I could tap once and top up then that wouldn’t be too much hassle.
I guess I could also have an issue if, say, I topped up £10 at the start of the month, used it before the end and then topped up again and that top up lasted me just past the end of the following month… So even though I’d have spent £20 over two months, I wouldn’t have spent £5 in the second month, if that makes sense? Unless the requirement takes that into account?
And it can be even easier than that! We’ve actually got 3 ways to top-up – manually, monthly on a set schedule or automatically when your credit is low (limited to once per day). With monthly on/auto off, we’ll notify you when it’s low, and with monthly off/auto on, we’ll top-up when it’s low and send you a notification or email, so you can basically forget about it.
Yep, it does! We average it over 3 months 
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So glad to see this off the ground! Sadly it’s not for me due to my data use - but it has prompted me to look at my current plan and see if I can get a better deal.
Not sure if I ought to increase the data (by like 3x) for the same current price, or keep the data the same and save £3/m… Trixy
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The latter! 
Apparently 12m+ SIM-only customers waste £63/year each on unused data – Citizens Advice…
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I am 100% sold on this! Definitely switching when the current contract runs out! Although I’ve just checked and it doesn’t run out til the middle of 2021 apparently.
Hope the company does well and continues to grow and be sustainable. It’s great that you’re using EE as they definitely have the far superior coverage in my area. And the focus on customer service is great - giffgaff was good but had literally no customer service so would be tricky if you needed it.
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You aren’t going to be usable for me until you get non-legally-mandated international roaming. Why is this taking so much longer than the other MVNOs?
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Thank you! I’m excited about what the future holds to be honest…
Which MVNOs? Virgin, Tesco, iD, SMARTY, VOXI, giffgaff, etc. don’t offer rest-of-world roaming at the same UK rates. Besides, we’re a 2-person team and launched < 3 months ago. 
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I never mentioned at UK rates. I said offering it at all!
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Ah, gotcha! We do for calling & messaging, but can’t offer data because of our billing setup – e.g., one could use £100 of data before we know about it (the rates are ridiculous).
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Thanks. So what’s the ETA then? It’s a dealbreaker for me.
Does it require changing the billing set up? Does the same argument not apply to calls/SMS? And if it is a quirk of the billing set up, why did you choose it in the first place?
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We don’t really have an ETA I’m afraid.
Somewhat, but they’re cheaper and less risky.
It’s because we’re technically using post-pay infrastructure to do a pre-pay service, so instead of rating usage as it happens, it’s delayed by ~a minute. The reason is that it was a lot less work to setup and saved us £100k+ in getting off the ground.
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