I’m Paul, and I work in the product marketing team here at Monzo. I’m here to share a bit of background on some big announcements coming your way next week. We want you to always be the first to know what we’re up to, and we’re also keen to hear your feedback!
Big things are arriving soon!
Regular forum readers will know we’ve been gradually rolling out the new look for Monzo, Monzo 3.0, to new users and a small group of testers through our beta testing pool, Monzo Labs. Thanks to everyone who’s given us feedback (that thread has over 5,000 replies!).
Right now 100% of new Monzo users get this new layout. And starting next week, we’re turning it on for everyone else too.
At the same time, we’re also rolling out the much requested Bills Pots and shouting more about getting paid early with Monzo. With Bills Pots, Savings Pots, and a main spending account, we think we’re giving you the best banking experience out there – with all your money, neatly separated, but under one roof. We’ll also be adding new images for Pots, and a secret feature we haven’t even talked about yet! (Hint: it’s the perfect companion to Bills Pots and getting paid early).
Also, we’ll talk more about how Monzo is a safe place to put your money. We’ll talk about how we’re protected and regulated just like all the other banks, and point out some stats about how we’re best-in-class at keeping your money safe.
New app, new features, and a new story
Since our early days as a pre-paid card, we’ve built a reputation for giving an unprecedented feeling of control and visibility over day-to-day spending. Monzo users consistently tell us they love instant notifications, an easily digestible budget summary, and no hidden fees abroad. In short, users perceive us as a great way to spend.
But our mission has always been broader than that.
We set out to make money work for everyone. And we’ve been busy. Busy building the foundations of a secure, regulated bank. Busy building the new 3.0 version of our app. And busy developing new features that bring a feeling of control and visibility to all aspects of your financial life – saving, bills, income, and more.
We believe these changes give us a chance to tell the story of how far we’ve come in a really compelling way. Our hope is that we can convince you that Monzo has grown up from our prepaid card roots, blown past parity with legacy bank accounts, and is now, simply put, the best bank for all your money. We want to tempt you away from your old bank for good.
We’re tying the campaign together with the tagline: all your money, sorted. (That’s another clue to our secret feature, by the way.)
We’ll be running this campaign across all channels – email, the blog, organic and paid social marketing, PR – so expect to see a lot of it!
We want to involve you…
This is where you come in. First up: does this all make sense? Is it a consistent message that gets across what we’re all about now? What kind of impression would you have of Monzo from all this?
Secondly, are you using Bill Pots, the new nav, or Get Paid Early already? If so, what do you think? (To be entirely transparent, we’re always looking for snappy customer quotes that we can use in marketing. So if you’d like to shout about your favourite new feature, please go ahead!)
We’re really excited to announce this as the future of Monzo. And we hope you’re excited too!