Hello you lovely lot, you.
I’m super excited to finally tell you that Year in Monzo is back! It’s been a huge team effort over the last three months to come up with, design and build a brand new Year in Monzo experience fit for 2023 and I’m so excited that you all get to see it TODAY.
Just open your app to get started.
Year in Monzo is all about creating an end-of-year moment to reflect on how you’ve spent the year (for better or for worse!), and those of you that have been around a while will remember that we’ve done this a few times in the past.
We wanted to take the best of what we’ve done before then give it a little more, so we challenged ourselves to think bigger.
So this year’s experience is 2023-themed, and nothing sums up 2023 better than…
It started with some brainstorming – we wanted to bring Year in Monzo back as a moment that would spread across social media and in customers’ group chats.
And after surveying the social landscape of 2023, it was clear to us that people were embracing main character energy this year – from sharing your girl dinners to being in your flop era, 2023 was all about cinematising your life, so we wanted to lean into that and make 2023 a celebration of you (and of course, your spending).
Our goal with Year in Monzo is to make an experience that people want to share. It should make people feel seen, make them giggle and ultimately send theirs to their followers, family and friends.
To translate that into a business objective, it’s all about brand love and brand awareness – building an experience that really delights people, that they hopefully share, that in turn creates a big moment around Monzo.
We aim to make the experience (and the conversation around it) feel like something people really want (and really want to be a part of). You should feel a bit like you’re missing out if you don’t use Monzo a lot or you don’t have Monzo at all!
I won’t spoil the whole experience here, but one of my favourite new additions this year is that you’ll all get your own 2023 era – based on how you’ve spent, saved, travelled or managed money with your friends. It’s meant to be playful and tongue-in-cheek, and Monzonauts who’ve tested it internally have said they’ve felt super seen.
You’ll see a series of blog posts coming out over the (week) that will go into more detail about the technical, design, and writing efforts that went into this. Stay tuned!
That’s to give us time to make sure everyone’s data is accurate, and to build it.
So any other activity on your account after that date won’t appear in the experience.
Head to your app now and you’ll see your Year in Monzo on the Home screen. I want to see all your eras! So as a starter for ten, here’s mine…
Yes, apparently I used Lime bikes a lot. Which is terrible considering I have my own bike