Being an avid user of a number of services that really are very different to the incumbents… I was wondering what others thought were good products or services to get involved in.
My top 4 I would currently highly recommend:
Monzo - money transparency and understanding
Huel - nutritionally balanced, low cost, more environmentally focused food
Freetrade - simple to use, low cost and with a side of education, investing
Bulb - renewable energy
Some examples of companies which are simply not on this list would be Coca-Cola with their recent declaration of understanding of people’s need for single use plastics.
There are other great services which I think everyone should know about but don’t consider them very 2020 are for example Marcus, also in this case they’re owned by a massive bank, which has been around for ages.
Ps. I use the word woke in a generic slang form.
I also always found the word incumbent in business terms confusing - a company or product that is already established with a demonstrated level of success in the market.