We’ve given our visual brand a refresh 🎨 [Q&A w/ Jesse - Senior Brand Designer]

Making Monzo
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Thanks for all the feedback on updating the emoji everyone :pray:

@alandoe has uploaded two versions to the Community so you can choose between them. :monzoo: or :monzooo:.

Might be worth a @Peter_G poll to help everyone decide :thinking:

7 Likes
113

6 votes to nil.

Does that now make the Monzo logo our new PM?

4 Likes
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Fight me.

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I’ve gone for the one everyone hates, it fits with dark mode

Screenshot_20221020-140631
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1 Like
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Why not both?

(Insider info: I’ve seen the number of emoji on Monzo Slack. Two extra emoji on here won’t come close :joy:).

:monzooo:

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I hate to usurp @ndrw polling, but I think we need another option!

  • Keep :monzoo:
  • Keep :monzooo:
  • Keep both :monzoo: + :monzooo:

0 voters

Showing who voted for transparency!

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How’s your Android?

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Lettuce agree we all have opinions.

(Android FTW)

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Or more to the point, leaf or romain?

:leafy_green:

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Transparent background version should be enlarged to fill the box it sits in. It looks lost in the wasted space.

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@AlanDoe If we keep both :monzoo: and :monzooo: – let’s replace :monzooo: with a version that fills the bounding box more.

Good shout @hdwrng :raised_hands:

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127

@jessec I was wondering if you could share a bit more about the journey for the brand refresh? In particular things like the below would be fascinating!

  • When did you start thinking about this? When did you formally commission the work?
  • What problem were you initially trying to solve? Have you data points you’re trying to change? Could you share the initial brief?
  • I’d be fascinated to see early prototypes or the road not travelled. Could you share any waypoints on the journey?
  • Did you start with any preconceptions or a particular scope? For example, did you know you wanted to keep the existing logo and wordmark? Or did that come as part of the process?
  • How did this work internationally? Did you focus on the UK or did you test the US and other markets?

So many questions! Thanks in advance for anything you’re able to share. :pray:

:monzooo:

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128

All fantastic questions.

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129

I’m not a big fan of the new logo. I think the issue is the yellow/green is very very neon and the rest of the logo is more pale in comparison.

The rest of the branding looks good.

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130

My new logo is an homage to Monzo’s new logo.

image

I actually need a debit card in this colour.

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Hi job

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132

You’ve finally worked out my secret name.

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Inspiring

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Subtle maybe, but I’ve updated to match one of the secondary colours. :eyes:

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135

Nice. Now we’ll be able to tell you apart from whatshisfaceatmonzo much easier.

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