We’ve given our visual brand a refresh 🎨 [Q&A w/ Jesse - Senior Brand Designer]

Oh I so hope so, it’s literally the one reason I have plus these days - I love the Hot coral card but the embossing leaves a lot to be desired, and when it (which it does just by exposing it to air) starts to flake off (and reveal Hot coral underneath) it ruin’s the whole look and feel for me

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I’ll take a look into this one @Revels :eyes:

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What a shame there - I love the design and think it would suit the app perfectly. The simplification would be great for the app, where some elements have become a little bloated.

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Hey Peter, yeah sure! Our Monzo ‘wordmark’ is our primary logo – this has always been the logo appearing on our cards and that won’t change. Our ‘M icon’ is our brand icon and is used for social avatars, the app badge, and any places we need to represent the brand at small scale. One change you might see on the website is that we no longer use both together in a lockup. It’s either one or the other :slight_smile:

Edit: the wordmark has been the primary logo on the front of our card, while we’ve featured the ‘M’ on the back in the past :grin:

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Would be great for consistency too. If the marketing is going to use this stuff, and people sign up because they like it, they’re gonna be disappointed.

I hate when companies bait and switch me like that.

I really like the rebranding here though, it’s nice, and quite subtle in many ways, and is in step with the evolution analogy from the app design thread linked to above. It’s lovely. All except the green In the new logo! What were they thinking? Nothing wrong with the green, it’s a lovely shade of it, but it’s far too bright compared to the rest of the palette that it sticks out and feels distracting. Maybe it’ll grow on me when I’m used to it.

Little bit surprised they didn’t parter with Love From for the rebrand like every other tech startup unicorn seems to be doing.

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:wave:

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Monzo, someone forgot to update your favicons and apple touch icons!

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Good shout! @j06 Emojis to be updated are super important :sweat_smile:

The initial phase of our refresh rollout consists primarily for our marketing needs: App store, website, socials. There is work under way as part of App Evolution to bring some of the refresh to life in the app

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This is because it’s a really wide PNG, it just needs cropping around the ‘M’ :slight_smile:

image

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Looks great!

From the video, what are these little clipart things doing there? They seem a little bit out of alignment with the lovely exaggerated bold graphics.

clipart:

image
image

bold graphics;

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I’m not keen on the new logo but everything else looks great. The best part is making the Coral colour central again.

I really hope this translates through to the cards so I can stop moaning about them being salmon coloured :speak_no_evil:

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Very much agree with this. Apologies to whoever drew them, but they do look like someone went nuts with the clipart library that came with Word 97.

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I’m just sat here hitting refresh until this gets fixed.

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image

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Clipart has been out of style for a while now.

It’s taking me back to the 90s!

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That green in the logo

No, just no

That is all

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Clippy looks a bit squiffy in that image :woozy_face:

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It looks a bit unwell, doesn’t it

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I admit it’s a little too bright when the other colours are there too. It draws me straight to the green.

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Muted, muted, HELLO I AM GREEN LOOK AT MY MIGHTY GREENNESS, muted

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