Was the change from Mondo to Monzo a blessing in disguise?


(Emily Jones) #1

It’s hard to find a topic that hasn’t already been discussed on the forum but I can’t seem to find a discussion on whether having to rename the bank Monzo was a blessing in disguise.

To quote the original blog post:

“As we mentioned during our recent Crowdcube campaign, our trade mark, “Mondo”, has been legally challenged by an undisclosed company with a similar name. This situation means we need to decide a new name for ourselves.”

Someone on LinkedIn commented in a recent post:

“Monzo reminds either of “Bonzo”, used as a magic word by old-style stage magic trick performers, or a joke name for a dog.”

Personally, I think Monzo is the better name and more marketable but I’d be interested in hearing what everyone else thinks.


#2

Yeah, defo ! Someone the other day was talking about how they’ve even heard the word verb’ed “let me monzo you that”

A secret Confession, when I was a kid I used to use a cassette player to record my own radio shows and used to call myself DJ Mondo ha ha


(Excited about Christmas) #3

I like both names, but what I’d love to know is who the other Mondo was! Seems like it’s an extremely closely guarded secret, but it wouldn’t surprise me if Monzo ended up the bigger company. I dont know of a Mondo as a household name, unless it’s a hedge fund or something (or perhaps they are yet to launch!).


#4

I must admit I was initially dubious about the change to Monzo, but it’s turned out really well.

Just proves you should never listen to me when it comes to branding anything…!


(Peter G) #5

There’s a bit of chat here: 📰...fintech’s days are numbered + Using Monzo as a verb

But more recently we were talking about it over here:

Here’s a challenge to the new Coral Crew - can you tidy up / make sense of these divergent threads?! :stuck_out_tongue_winking_eye:


(Alex Sherwood) #6

It’s funny how many complaints there were when the name was changed & now it doesn’t seem to bother anyone (particularly new users) at all :slight_smile:


(3 Round Investor) #7

Only speculating…there is a packaging firm called Mondi that’s the closest name I’m aware of


((╯°□°)╯︵ ┻━┻) #8

Monzo > Mondo any day. It just flows better especially when you’re ‘verbing’ it as me and my colleagues do.


(Dave Berry) #9

Even after all this time I still think Monzo is a terrible name, the truth is that names are only one part of a brand. They could probably have changed it to Moneyify (Bankify not starting with an M) and it would probably have been fine! Remembering that Monzo came about mostly because Monzo.com was free at the time. It was pretty clear that it didn’t win the send us your suggestions competition!!!


(Andre Borie) #10

Moneyify doesn’t sound as good if you use it as a verb.

Can you Monzo me x£? :+1:

Can you Moneyify me x£? :face_vomiting:


(Peter G) #11

I think if you have to explain pronunciation you’re starting below zero base. (I read “Moneyify” without explanation as “money iffy” which isn’t great…)


(Jack - Customer of Monzo) #12

The reason Monzo sounds better is probably due to less syllables


#13

I thought it might have been Momondo. The colour schemes of Monzo and Momondo are fairly similar too. And the quote was about it having a similar name rather than the same name.


(Nick) #14

There are several Mondos around. I was first made aware of this one when it was Mondo and iOS only, and being an Android user by the time I got my card it was Monzo. And, to be honest, I wasn’t the least bit surprised.

Why? Taking the “Mondo” name itself, I was long familiar with https://mondotees.com/, a Mondo that makes exclusive high-quality prints. Indeed, the very first time I heard of this Mondo (as they were then) I was genuinely baffled by an art company branching out into banking.

On top of which, Google tells me that a “Mondo Finance” does exist.

The actual reason why Mondo were forced to change their name, though, is a third company who I forget exactly who they were right now. Not that it matters. The above is enough to establish for me that the Mondo name was never ideal even from the start. Heck, leaving aside any other companies, for people my age it also brings to mind the Teenage Mutant Ninja (or, indeed, Hero) Turtles and the phrase “Mondo to the max!”

Whichever way you look at it, Monzo is very much the better name, and its good that they moved away from the ‘Mondo’ name early.


(Scott Jordan ) #15

The Swedes use one called SWISH

“let me Swish you over the cash”

It’s got a ring to it :+1:t2: