The winner of CES 2019...... (Impossible Burger 2.0)

Apparently this was the first time that a food company was allowed to present at CES, and it was the talk of the whole show.

I’ve had the 1.0 version and I was definitely blown away by how close it was (although, bearing in mind I haven’t eaten meat in 12 years). Interested to see the difference in 2.0.

The partnership with restaurants like White Castle is a big step for sure.


Well it’s bound to taste more life beef than White Castle :wink: