Maybe they would but they haven’t. Here’s Monzo’s co-founder’s explanation of what that can really be -
I think we can all agree that, that’s not what the challenger banks are pinning their value proposition on
I’m not sure what you mean by this? The challengers will be analysing our personal data to provide insights & earn revenue.
You can get used to that, it’s going to take a while for some people to see how what the challengers are doing is different
Cost is an issue (although not the only one), the legacy banks make about half their revenue from punitive fees - the fees that the challengers aren’t charging. Customers know this (even if they don’t know how the revenue models are structured) & they don’t like it.