If you prioritise onboarding customers before implementing technology like Apple Pay, you’re putting the cart before the horse, I fear.
I didn’t adopt your product for the warm glow. I adopted it for its mobile app experience which, at the time, was second to none.
I love Monzo, but here’s some brutal honesty:
- I couldn’t care less which diversity quotas your HR dept filled this week.
- I don’t care that you want to reach a billion users. Focus on the product and the users will eventually come - and stick around.
- I certainly don’t use Monzo because of your hilarious mobile app release notes. Personality is great, but don’t be too “millenial” please.
I’m only a single data point. Feel free to take it or leave the advice. I’m only writing it because I care.