I’m in two minds over these ads. I life the fact that there is a common theme between them all but each ad does highlight a different feature of the service - the first one was ‘just’ about a standard current account, the second one was about family banking with joint accounts and the Kite card, and now these two business banking ads which is better than being stalked by that Black Horse with no explanation…
but on the other hand, I don’t see what else they can do with the concept and think they’re starting to struggle with carrying it on.
I also never watch live TV channels (literally don’t have a TV aerial) so everything I watch is on catch-up. Are they showing these ads in ‘traditional’ TV ad breaks?
Oh yep - definitely. That all goes back to the (controversial) statement that Anne said a few months back about ‘not seeing Monzo as their competition’ - because they see that as the big 4 banks that they’re going after and TV adverts is how to get noticed.
It’s interesting (to me anyway) that you seem to have some adverts that definitely, in my opinion, have a certain quality about them that show that they whole thing, (concept, design etc.) was developed by a ‘professional’ advertising company, and then you get other ads that seemed to have been workshopped internally with a focus group.
I’d say the Chase ads, which are not bad btw - they’re clear, tell you all about what the new bank does, and has a bit of humour in them, feels like it was workshopped internally but the Starling ones feels like it was the outcome of a commercial tender process where they asked several advertising companies to come up with a campaign.
(Incidentally, it’s been a few years now, but the ‘You Make Monzo, Monzo’ campaign they did is very very similar to the Chase campaign now - I hadn’t realised quite so much until I went back and watch it).
Why do you feel Anne’s comment is controversial? I heard Tom Blomfield say on numerous occasions at live Monzo events that his bank wasn’t in competition with Starling, but with the big banks, where the greatest share of the market is.
Some people treat social media as a blog and document their life and thoughts on there, some like to brag and some just post random stuff for reactions.
