Ah more non awards from some random publisher
Iāve never met her, so couldnāt comment on her personality as such. But these polls (like Sports Personality of the Year) are all about popularityin my view.
Now, I donāt bother voting in these because they are utterly pointless (I donāt know if Monzo is better than Barclays, for example, I havenāt banked with Barclays for decades). But if the voting is by members of the public, from a list, I can think of three possible reasons she might come top:
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Starling is a popular bank.
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If the list is alphabetical, sheād be near the top.
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Although I am active on this forum, there is only one person who would come to mind were I to be asked to name the head of a retail bank (worldwide). Boden.
The only reason these polls exist is to advertise the banks and the publication hosting.
But Starling wouldnāt be
Just saying
She comes across really nice when I met her at at the starling office when I was a former guru. She listens to what you have to say.
Such as?
Open banking
Accounts list instead of tapping the drop down
The merchant data is a mess
A credit card wouldnāt go a miss - there was talks about this I believe some time ago but no release
By āpersonalityā I think more about what campaign theyāre personally also leading and what theyāre doing about that.
Starling, and Anne specifically, have made a very big statement on gender inequality with their #makemoneyequal campaign within banking - not just in the CEOās at the top, but also on things like advertising with the stereotype in adverts of men worrying over ābig thingsā and women buying shoes. Starling ads specifically have always had a focus on more minorities and women being business owners and dealing with money matters - the first ad in their current campaign started with a women literally breaking through the glass ceiling to escape her ātraditionalā bank.
Alongside that, Starling have also done extra things like setting up a free image library for anyone to use that have generic ābanking related imagesā
Weāve worked with researchers at Brunel University who have analysed over 600 photographs used for articles about money and finance, We found that men and women were depicted very differently. Men were shown as being in control and making financial decisions, whilst women were shown clutching piggy banks and counting pennies.
Source?
Thereās a difference between āactively in testingā and promised. At no point is anything promised in that linked article
On the topic of Starlingās long-awaited credit card, Boden told AltFi that the bank is now actively in-testing with an SME credit card, but declined to comment on when it would launch
Think you might need to manage your own expectations a little better, and stop inventing mythical deadlines to be disappointed at.
Dunno, it did make me feel at some point in the past that starling was working on a personal credit card. Instead of launching that they launched connected and children cards instead. Both with small monthly fees.
Overall maybe it is for the best. Since a straightforward debit cards with spending controls are easy to implement and support on ongoing basis. And at the same time generate revenue stream.
Credit card products are more difficult to design, implement, and service. With a very different risk & revenue profile. I.e. see how Tandem credit card failed.
Which is why an agile fintech ācouldā own the space. It seems like itās just too hard
Both the Connected card and Kite card were launched before this article mentioning a credit card, though?
My memory is from this March 2019 article, from before pandemic.
And instead of that, under pandemic circumstances they launched connected card.
Sounds like a good fit. Starling has been very prominent in this area.
If anything, itās another book once itās all over
Is there any type of currency that isnāt used by fraudsters?