Hello. Competition is never a simple topic. 
Always trust your gut and prefer companies that you trust and love.
I think it is our mission that has been attracting our 3M+ customers so far. TransferWise offers money without borders - instant, convenient, transparent and eventually free. Internally we talk about the latter a lot. We have been managing to drop prices across all markets on a regular basis. Sometimes even more than once a year depending on how quickly we succeed to optimise and develop new tech to cut down the unit cost.
We’ve built a unique global banking network across the world which means that, most of the time, when you send money with TransferWise it doesn’t actually have to cross borders. This way we achieve low prices and lightening fast transfer speeds.
Recently I paid from Australia to UK bank account with TransferWise and the money ended up on recipient’s account in just few seconds time. Faster than email about transfer competion! I am myself sometimes amazed how the platform performs and I’m happy to offer this experience to our customers.
In terms of competition, different providers have their own peculiarities. In most cases, TransferWise offers just much fairer exchange rate and tiny margin so we simply help our customers save more money. Often, our global coverage is superior and we are suitable for more people. Many customers value that there are no hidden fees - the fee model is simple, we don’t trick customers in any ways (fees are the same on any day of week and time of the day), we never tie anyone into subscription model and our upfront fees are all that you’ll pay.
However, competition is strong and sometimes TW is not the cheapest option. Then we are absolutely clear and transparent about that on our price comparison chart. At the moment our payment provider comarison chart feature does not have comparison data for transparency or speed. So while there are cheaper options, they might not be the fairest or the fastest.
And also, customers are very emotional about their finances and great customer care helps a lot. Last time I checked, our trustpilot score for customer support was above 9! We are very accessible - 23 hours a day via phone, email or live chat and in multiple languages.
On a regular basis I go to our CS floor and take customer calls myself. This is quite common practice among TransferWisers of different roles. So next time you call TransferWise customer support, you might speak to some engineer who is willing to be closer to customers and help them out personally 
