The only thing that is different is the logo, some of the colours for the accounts, and the design of the cards.
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I’ve passed this onto their team as I believe accessibility is actually important. They said Nationwide completed accessibility tests but I doubt they were that good when even I can tell where there is a clear failure in terms of making sure the colour contrast used is appropriate.
In my opinion I quite like the rebranding but it’s definitely still a bit clunky. Especially with old logos on Apple Pay still seen
Sorry for being so negative about this rebrand, but I just think essentially everything about it is bad. Plus you have the issues with the colour contrast and accessibility. I just don’t see what Nationwide was thinking with this. Hopefully I get used to it, but I doubt it. At least I have a reason to not order a new card when the new designs come out 
Weird that they just describe the old logo as a “stylised village” when it was obviously supposed to be a map of Britain as well.
I quite like the new logo and have no trouble seeing it as the sunset/sunrise behind a house. The logo overall seems fairly tasteful to me.
The rest of the rebrand is a bit dull and unexciting. It feels like it’s the product of ‘design by committee’ rather than the work of an artist but, hey, whatever. I’ve seen worse.
I’m normally someone who accepts a rebrand quite quickly and think most of them look good, but this Nationwide one is probably one of the worst I’ve ever seen, about 10000 times better than Peugeot’s, which I actually really like 
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I’m going to see if they can switch my legacy credit card to the Member credit card so I can get the current design and keep it for 5 years.
I think the money spent on the logo and name/typeface would have been better spent on the banking app and website.
I guess the design will grow on me but personally at the moment I don’t like it. I’m not sure it achieves what they’ve wanted or was intended.
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The new logo is rubbish. I bet they spent a hundred grand on some branding firm for this ridiculous “modernisation”. Modernising for modernising’s sake is plain stupid, there was nothing wrong with the old logo.
Plus, the account name inside that oval background on the new cards is an eye sore, seriously, who thought that was even a ‘modern’ look?!
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At least. An organisation I worked for years ago spent more than that just changing the logo from 3D to 2D and the colour slightly!
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Why is that giant Pac Man about to eat the house?
(And couldn’t it eat all the card readers instead?!)
This article has a new advert for them and I’m really not happy with it. It barely shows the benefits of Nationwide and comes out with a lie at the end. Yes, you are closing your branches. The only time you are not is if a town/city only has one Nationwide branch. Many towns/cities with multiple branches have had all but one closed.
I understand what they were going for with the advert, but it just seems insulting to me, even if it isn’t a Nationwide boss saying those things.
Fair to say I am really disliking the direction that Nationwide is going in.
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Ahh now I understand why their debit and credit cards have the coloured stripe at the bottom.
The old logo is definitely dated so I can see why they’ve done this. The new logo is decent enough but the new card designs are underwhelming.
Following their logic, London needs just one branch.
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London has seen quite a few branches close in recent years, even with their “branch promise”. I don’t see how they can state “We don’t close branches” in a TV ad and get away with it.
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Even with a specific branch promise.
My local Nationwide was across the road from a Barclays. The Barclays put up a notice announcing its imminent closure. Nationwide put up a sign crowing about how they were staying open “to continue to serve local customers.”
Within a year it was gone.
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Well all that needs to happen is a complaint to the ASA (I think) and hopefully something happens about it. It is clearly misleading.
I have also given my formal feedback about the accessibility of the rebrand. Even I’ve realised I’m having issues with the colours in certain situations, which I’ve never had with any other brand before. And I know I’m going on about this, but accessibility is so important. People deserve to be able to easily read what their bank or building society is writing on their website and adverts etc.
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I think that’s extreme.
Changing the wording to something explaining if there’s one in your town, it’ll remain, but any others will be closed, allowing for accessibility.
What’s extreme?
The advert states clearly they don’t close branches, but they do. It is a lie and is exactly the purpose of the ASA.
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