Do you actually have problems with the accessibility?
I only ask because I find the app seems a bit clearer to me, and though I haven’t seen the new cards in real life, I know that the old ones were RNIB approved.
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Where does it explicitly say they don’t close branches?
I’m walking and reading so likely missed it.
Multiple people have complained about the colours.
I don’t mind the app as the background is white. It’s when the red colour is used on the blue background.
When it’s large, fine. But small or far away, more of an issue, even if I don’t have an issue with any surrounding text in different colours.
I know I clearly don’t like the rebrand, but this is about more than that. There are things that are clearly wrong with what they’ve done with he rebrand that they should have considered more.
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The advert says “Unlike the big banks, we’re not closing our branches”. It is said as a voiceover on the advert rather than written anywhere, although I think I saw it on their website somewhere as well.
@Lightning720 posted this link in June https://www.nationwide.co.uk/about-us/branch-promise/
We know face-to-face banking matters. So we’ve renewed our Branch Promise until at least 2026.
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And that’s where on their website it also says:
Unlike the big banks, we’re not closing our branches
Which is what they said on their advert.
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As usual, you missed the context of what they said, and as above shows, they will keep one in your town or city until 2026.
Your argument only stands if they’ve removed a branch from a town or city in full, not just closed one branch with another still accessible within the town.
So no, there’s not really an argument to what they’ve done.
You only posted the header, and not what they explained below.
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I haven’t missed anything.
In their advert, they explicitly say “Unlike the big banks, we’re not closing our branches”. However, they do close branches and their own branch policy says they are able to close branches, but the advert doesn’t say this.
Therefore, their advert is misleading.
Tell me where I am wrong?
As above, they say that, then explain what they mean by it.
Your point is moot, it’s ok to be wrong, and also ok to argue when you’re wrong, but above is taken from their website with their context.
Yes they close branches, but they don’t close them if it means removing one from your town/city.
Yes, on the website. But on their advert, they don’t. They just say they don’t close them. No context. That is clearly misleading. Obviously, they might add some small print when it actually goes onto TV, but we’ll have to see.
it’s ok to be wrong
Try telling yourself that.
K hun x
And just one more comment about the rebrand.
This has to be one of the worst reactions to a rebrand I have seen in a long time. I can probably count on one hand the number of people I’ve seen who have liked it. I have almost never seen so many people bothering to comment about a brand changing their logo (most people just don’t care). It is clear that this rebrand is not popular, whether that is because of the logo, the font, the colours, whatever. But Nationwide can’t exactly reverse it without wasting a lot of money considering they are already changing branches.
And away from the opinoons, there are two things that I think make it an objectively bad rebrand:
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The use of negative space in the logo means people are struggling to see what it is. Pacman? Random shapes? A bird? Smoke? A pie chart? Were no focus groups ran to make sure people understood the logo? I’m sure this would get torn apart if it was on Dragons’ Den or The Apprentice.
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The colours of the rebrand. It is becoming increasingly clear that many people with sight difficulties are finding the choice of colours poor, leading to them struggling to see the logo and the writing. I don’t really need to explain why this is a bad thing.
I really want to see what other ideas they had if this was the best they could come up with.
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I do agree the negative space of the house should have had some light shading. It’s taken minimalism and flat design a touch too far.
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You won’t be the only one, but I was the complete opposite. I could not see it at all and needed a little drawing to understand it 
I don’t mind the idea of rebranding and think elements of Nationwide did need updating, but they’ve just taken it far too minimised, which has led to a confusing and bland look.
Santander was one of the better brand updates in recent years (not calling it a rebrand. It didn’t change that much). They took the logo and font, updating both in a more modern way whilst still making it obvious who they were. Now the whole brand is moving forward in a much more modern way, without the bland feeling because they didn’t feel the need to completely change their brand identity.
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I’m glad I no longer use Nationwide as my main account. It would annoy me having to look at that logo every time I logged into the app, or used the debit card etc.
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I am genuinely so annoyed with their attitude towards accessibility that I want to move away from them. My issues with the colours aren’t that bad so I wonder how those with much worse vision than I have feel about it (surprisingly, they don’t like it). For many, the colour is a minor thing, but I’ve taken a few modules at uni designing maths stuff for the public and being accessible is so important.
And yes, I know some of you think I’m overrating to this, but you can think what you like. Companies should consider everyone’s needs, and this rebrand simply doesn’t.
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I’m not a fan either. The new logo (including the nationwide part) makes the website look like some kind of insurance broker to me. Not sure why, perhaps it reminds me of another brand.
I too couldn’t make out what the logo was, until it was pointed out. Even then it doesn’t stand out to me as a house and rising sun.
Not sure if it’s just me, but the new font on the website just looks squashed. An example being on the homepage “We’ve changed how we look”.
Surprised they have gone with the slogan “a good way to bank” as well, removing references to them being a building society.
The new cards don’t bother me as much for some reason, apart from the credit card. Not a fan of that cream colour at all.
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No, it was pretty clear to me, too.
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I’m not sure I’d switch away just got the logo but they do need to improve the functionality of their banking app and web banking.
It also doesn’t appear to show any payment references, which is odd.
I saw house (gable end) but since “birdgate” I find it super difficult to see it as one now.
On a side note, someone on socials said they’de mistaken it for NatWest. Granted the latter is purple not blue but a quick glance and I can see why that might happen.
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